Scott Leiter
Brand Builder | Marketing Maven | Social Media Strategist | Project Partner

Event Marketing, Product  & Talent Launches

StormTracker Weather  App

We launched an app that gave the user the power of the TV station and weather department in their pocket Tracking storms with live radar down to the street where you live, current conditions, weather warnings and future casts, the WSBT 22 StormTracker Weather App has been downloaded by tens of thousands of users since it's launch. See here.

FOX Michiana

Surprise! Your owner just struck a deal and you have 5 days to move and launch a 24 hour a day TV station with a weak brand out of your building. From logo creation to new channel locations and the million details it takes to migrate viewers to their new home for FOX. We grew audience in some areas 2400% in just three months time.  Here is a jingle we commissioned to begin building the new FOX Michiana.

StormTracker Weather Channel​

24 Hours a Day/7 Days a week viewers could turn to the WSBT StormTracker Channel for current weather presented by our meteorologist. Viewers kept the station on for the beautiful music programmed which I programmed from the beginning. See one of our branding messages here.

WSBT 22 News App​

16 years ago when I started at WSBT we barely updated our website with the news of the day. Today millions of page views are served up monthly, breaking news push alerts are sent to app subscribers the second important news must be communicated. To date we have over 60,000 downloads of the news app. See the spot here.

Event Marketing​

​No matter the subject I have created successful stunt event marketing throughout Northern Indiana. From 500 Survivor Auditions on a snowy winter day, 22 non-profit agencies showcased for the public to donate to, newscasts and parades live on the road, or thousands of fans and scouts welcomed into our building over the course of 4 hours at the WSBT Open House, planning, logistics and preparation are the keys to my success. See our Scout Day Spot here.

Best Blast

When a community event of 25 years shut down, I positioned WSBT to save it from extinction. Having a $60,000 budget we created Best Blast on 4th of July weekend - a fireworks show set to the sounds of the South Bend Symphony. My team grew attendance and/or profit year to year packing St. Patrick's County Park to the brim. Families had a fun-filled affordable time and WSBT was a hero on the 4th of July.

News Anchors

When your anchor team of 20 years decides it's time to look towards retirement, building a three-year transition plan proved to be the best way to go easing the loyal viewers and growing fan base for two returning and popular anchors to South Bend.  See our 2016 campaign here.

Weather Anchors​

Weather is the single largest driver to a newscast. When a long-time weatherman suddenly leaves your station, you have one thing to do - bridge the gap and market his replacement. Through straight up marketing, social media and celebrity endorsements Chief Meteorologist has more fan followers than all the other anchors in the market - combined. See the endorsement ad here .